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 | BACKGROUND |  |
- ask for a resume or CV
- look for a college degree in accounting, finance, business, or law
- ask how long the advisor has been in business
- look for at least 10 years of experience
 | CREDENTIALS |  |
- there is no licensing for financial planners
- look for a Certified Financial Planner designation
- must be registered as an investment advisor with the SEC
- ask for the advisor's CRD number (Central Registration Depository)
- use this number to contact the National Association of Securities Dealers
- 1-800-289-9999 or visit their website at www.nasdr.com
- ask for a free report of employment background and any previous problems
- ask for five references you may contact
 | FOCUS |  |
- ask about your advisor's investment philosophy
- which investment vehicles he / she prefers and why
- criteria for choosing investments (track record, fund manager, etc.)
- interpretation of past performance when evaluating stocks and bonds
- what kind of research the advisor does on new products
- philosophies and practices relating to risk-tolerance
- specialized focus (certain professions, incomes, family composition, etc.)
- how frequently you will meet (should be at least quarterly)
 | HOW YOUR ADVISOR IS PAID |  |
- commission based get paid when they sell financial products
- can also make money whenever they trade for you (buy or sell)
- earn a percentage of the transaction or of your investment balance
- tend to spend less time planning for your future
- may suggest more costly investment vehicles
- flat fee means the advisor is paid only for his / her advice
- do not make money when you buy or sell
- no conflict of interest and more attention to what you really need
Linda Berggren is a CPA with Gifford, Hillegass, and Ingwerson. For more information, go to the GH&I website at www.ghi-cpa.com.
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